Welcome to your DIGITAL MARKETING - B1 Name Email Enter your DOB (dd/mm/yyyy) 1. Which of the below has the highest reach in the world? A. WhatsApp B. Youtube C. Facebook D. WeChat None 2. Which of the below is considered a social media tool? i. Facebookii. Googleiii. Linkediniv. Bing A. i,ii,iii B. i,iv C. i,iii D. ii,iii,iv None 3. Which of the below are a type of social media network? i. Social networkii. Discussion networkiii. E-Commerce networkiv. Media network A. i,ii,iii B. ii,iii,iv C. i,ii,iv D. All of the above None 4. Which of the below part of the stickiness factor? i. Simplicityii. Consistencyiii. Personalityiv. Credibility A. I,II B. I,IV C. I,II,III D. II,III,IV None 5. Which of the below best describes the Power of Context? A. The strength of a message to reach the right audience B. The effects of external factors on the effectiveness of a message C. The ability of individuals/groups to spread a message in the right direction D. The timeliness of a message that improves its ability to go viral None 6. The stickiness factor, the art of connection & the law of the few happen to be part of which book? A. The tip of the iceberg by Malcolm Gladwell B. The point of the tip by Malcolm Gladwell C. The tipping point by Malcolm Gladwell D. The iceberg’s point by Malcolm Gladwell None 7. Which statement below best describes the purpose of content marketing? A. To persuade people to buy B. To facilitate productive engagement with the target market C. To pitch the brand in the most approachable way D. To be digestible for anyone in the target market to consume None 8. Which below are key metrics for social listening? i. Brand mentionsii. Competitor mentionsiii. Relevant hashtagsiv. Industry trends A. I,II,III B. II,III,IV C. I,II,IV D. All of the above None 9. Which tool below could best get you to segment your target market? A. Buyer’s Desire B. Buyer’s Agenda C. Buyer’s Persona D. Buyer’s Specifics None 10. Which of the below are good methods to analyse existing data to build your target audience? i. Primary researchii. Secondary researchiii. Quantitative researchiv. Qualitative research A. I,II B. III,IV C. I,III D. All of the above None 11. Which below is a tool to create images for marketing? A. Powtoon B. Grammarly C. Powerpoint D. WhatsApp None 12. Which below is a tool to create videos for marketing? A. Canva B. Pixabay C. Powerdirector D. Unsplash None 13. Which below is a best practice for creating word based content? A. Provide good discounted products B. Minimum 5 pages C. Include image for every 100 words D. Content is more important than the header None 14. Which below describes a Maven based on the Law of the Few? A. Those who drive word of mouth for a business B. Those who negotiate for your services C. Those who are expert in the subject matter D. Those who are influencers for a brand None 15. Which below state the full form of S.M.A.R.T goal setting? A. Specific, Measurable, Attainable, Realistic, Timely B. Specific, Measurable, Actionable, Relevant, Transparent C. Specific, Measurable, Assertive, Realistic, Transparent D. Specific, Measurable, Attainable, Relevant, Timely None 16. Which below best describes Cost per Mille (CPM)? A. Price of 1000 customers B. Price of 1000 followers C. Price of 1000 interactions D. Price of 1000 impressions None 17. The formula below best depicts which metric? (Total Profit contribution (Annual) * Average no of years they’re your customer) – Initial Acquisition Cost) A. Return on Investment (ROI) B. Customer Lifetime Value (CLV) C. Cost per Acquisition (CPA) D. Average Order Value (AOV) None 18. Which of the below are types of mobile marketing? i. In game adsii. Mobile appsiii. Voice marketingiv. E-commerce A. I,II B. III,IV C. I,II,IV D. All of the above None 19. What is the best description of the use of having a social media management tool? A. To engage in marketing efforts B. To automate sales of product/service on social media C. To automate social media related marketing activities D. To merge email and social media to automate drip marketing None 20. Which below are among the format of content marketing? i. Checklistii. PDF Reportiii. Product imageiv. Case Study A. I,II,III B. II,III,IV, C. I,II,IV D. All of the above None 21. What does TIMELY mean from the S.M.A.R.T Goal Setting? A. Content based on current news B. Set based on a time-frame C. A set schedule to conduct activities D. Timeline of conducting marketing activities None 22. Which below is NOT a metric for email marketing? A. Click rate B. Open rate C. Likes rate D. Bounced rate None 23. Which below is NOT part of a marketing funnel? A. TOFU B. NOFU C. BOFU D. MOFU None 24. Which of the below is NOT the best representation of a phase in a customer lifecycle? A. Awareness B. Purchase C. Evaluation D. Negotiation None 25. Which below are messaging tools for digital marketing? i. Chatbotsii.Facebook Messengeriii. Canvaiv. WhatsApp A. I,II,III B. II,III,IV, C. I,II,IV D. All of the above None 26. What are the 3 goals of Search Engine Optimization (SEO)? i. Quality of trafficii. Ad trafficiii. Quantity of trafficiv. Organic results A. I,II,III B. I,III,IV, C. II,III,IV D. I,II,IV None 27. Which information below can be used to target your marketing efforts to a particular audience? i. Demographicsii. Psychographiciii. Geographic A. I,II B. II,III C. III D. All of the above None 28. Which of these is an important factor in the paid search auction system? A. How famous your brand is B. How good your logo looks C. How relevant your ads are D. How long your business has been around None 29. What are the 3 areas used by Facebook to determine if your ads should be showed to your audience? i. Bid amountii. Estimated action ratesiii. Ad qualityiv. How long you’ve been in business A. I,II,III B. I,III,IV, C. II,III,IV D. I,II,IV None 30. Which activity below should be avoided when marketing on social media? i. Click baitsii. Repeated contentiii. Text only postsiv. Posts with spammy links A. I,II,III B. I,III,IV, C. II,III,IV D. All of the above None 31. Which of the below is NOT a type of digital marketing? A. Search Engine Optimization (SEO) B. Billboard marketing C. Social media marketing D. Email marketing None 32. What’s the main reason you should create a brand for your company? A. To increase profits B. To reach more customers C. To stand apart from competition and build recognition D. To maximize the efficiency of advertisements on various platforms None 33. How do you define your Unique Selling Proposition (USP)? i. Identifying the needs of your ideal customerii. Identifying the motivation behind your ideal customeriii. Marketing budgetiv. Competitor analysis A. I,II,III B. I,III,IV, C. II,III,IV D. I,II,IV None 34. Which below is an ad campaign objective when setting up ads on Facebook? i. Trafficii. App instalsiii. Messagesiv. Brand awareness A. I,II,III B. I,III,IV, C. II,III,IV D. All of the above None 35. What does the S.W.O.T analysis stand for? A. Strength, Weakness, Opportunities, Threats B. Strength, Weakness, Oppression, Threats C. Strength, Weakness, Opportunities, Trial D. Solution, Weakness, Opportunities, Threats None 36. Which below happens to be a best practice for image based content marketing? A. Complex visuals B. Use numbers C. Multicolor visuals D. Stock visuals None 37. Which below happens to be a best practice for video based content marketing? Keep it simpleIdeally 5 minutes or moreGood production valueScript videos in advance A. I,II,III B. I,III,IV C. II,III,IV D. All of the above None 38. Which below is NOT a method to increase the reach of your content? A. Identify best time to post B. Identify the best platforms for your target audience C. Increase the products/services sold D. Do A/B testing None 39. Which of the below is a metric to track your marketing efforts? i. Call to Action (CTA)ii. Click Through Rate (CTR)iii. Return on Investment (ROI)iv. A/B Testing A. I,II B. II,III C. III,IV D. All of the above None 40. Which statement below best describes inbound marketing? A. A method to drive more leads and sales B. A method to pull audiences in by providing value C. A method to push product/services to potential customers D. A method to utilize digital platforms to brand a company None 1 out of 9 Time is Up!
