PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Welcome to your PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Name

Email

DOB

Face-to-face communication is a ______________

written.

direct conversation.

oral communication

visual communication.

Which of the following does not fall under the category of digital marketing?

Billboard

TV

Radio

All of the above

Why is it important to use SWOT Analysis in strategic planning?

Guides resource allocation

Identifies strengths and weaknesses

Allows you to have a better understanding on your business

Highlights opportunities and threats

The different types of communication channels may include:

Telephone Meetings, Video Call, Web- based Communication

E-mail, Social Media, Radio

Messenger, WhatsApp, Telegram

Skype, Messenger, WhatsApp

Why financial management is important in small businesses?

It enables informed decisions on inventory planning and pricing.

financial management allows businesses to see and understand their profit

All of the above

Financial management helps determine whether a business has sufficient cash flow to sustain operations.

How can we innovate our branding to stand out?

Unique Storytelling: Use compelling narratives that resonate with our audience

Interactive Experiences: Engage customers through interactive campaigns or experiences.

Visual Impact: Utilize striking visuals and design elements

Through unique storytelling and engaging campaigns.

What is the purpose of promotional activities in marketing strategy?

To create brand awareness

To set pricing strategies

To determine the product mix

To analyze market trends

Which is TRUE on the below?

Business Information fee is RM 10

Registration for Branch is RM 10 each branch

For New Business Registration Trade Name is RM 70 p/year

Business Renewal (Personal Name) is RM 60 p/year

How many types of pillars do we have in digital marketing?

2

1

3

4

Which of the following are branding tips for small businesses?

I. Develop your Mission statement
II. Differentiate Yourself from Competitors
III. Connect with a Brand logo
IV. Give your target audiences something of value

I, II, III, and IV

I, II and III

I, III, and IV

II, III and IV

Which of the following is incorrect about digital marketing?

Digital marketing can only be done offline.

Digital marketing cannot be done offline.

Digital marketing requires electronic devices for promoting goods and services.

In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

Which of the following is the correct depiction of Digital Marketing?

Social Media Marketing

Web Marketing

E-mail Marketing

All of the above

What is the purpose of positioning in marketing strategy?

To establish a unique value proposition and differentiate from competitors

To select promotional tactics

To identify target market segments

To determine the product pricing

What is target market segmentation?

Dividing the market into distinct groups based on characteristics

The practice of offering discounts to specific customer segments

The selection of distribution channels

The process of determining the advertising budget

What is the minimum age of the Business Owner to register a business in Malaysia?

17

16

21

18

What role does pricing strategy play in marketing strategy?

To determine target market segments

To determine how products or services are priced

To identify distribution channels

To establish the promotional budget

Which are the following elements are important in Business Proposal?

I. Objectives
II. Vision
III. Mission
IV. Standard Operation Procedures (SOP)

I, III, and IV

II and III

I, II, III, and IV

I, II and III

What creative methods convey our brand message?

Email Marketing: Craft personalized messages that resonate with our audience

Multimedia content and interactive social media strategies

Community Engagement: Foster relationships through interactive online forums or events

Visual Storytelling: Use impactful images and videos to convey our brand's narrative

___________ is an online business registration provided by SSM to allow user to do new business registration, business changes, business termination, business renewal and purchase business information.

EasyBiz

Exbiz

bizportal

EzBiz

Put the following STEPS in correct orders of SWOT Analysis

STEP 1: Assess Your External Opportunities

STEP 2: Gather the Data You Need Internally and Externally

STEP 3: Assess Your External Threats

STEP 4: Assess Your Internal Weaknesses

STEP 5: Assess Your Internal Strengths…

STEP 2, 1, 4, 5, 3

STEP 2, 4, 5, 1, 3

STEP 2, 5, 4, 1, 3

STEP 1, 3, 4, 5, 2

Which one of the following is important in Business Documentation?

i. SSM certificate
ii. Rubber stamp
iii. Invoice
iv. Quotation
v. Bank Account Statement

I only

I, III, IV and V

III, IV and V

I, II, III, IV and V

Communication is the ______________ of business.

nervous system

both backbone and life blood

Backbone

life blood

Which of the following is types of INTERNAL Business Communication?

I. Upward Communication
II. Downward Communication
III. Lateral Communication
IV. Technical Communication

I, II, III, and IV

II, III and IV

I, II and III

I, III, and IV

Can a foreigner register a business in Malaysia?

YES

NO

Why business start- up is important?

What is the purpose of market research in developing a marketing strategy?

To identify target customers and understand their needs

To determine the pricing strategy

To set sales targets

To create marketing collateral

What is Business Communication?

Process of exchanging ideas between people within and outside the organization

Process of improving organizational practices and reduce errors

Process of sharing the information between people within and outside of the organization

Process of sending and receiving information

What are distribution channels in marketing strategy?

The selection of promotional tactics

The advertising platforms used by a company

The process of delivering products or services to customers

The geographic regions targeted by a company

Within how long the business owners are allowed to renew the business after the date of expiry?

maximum period of 24 months

maximum period of 3 months

maximum period of 6 months

maximum period of 12 months

How many types of business registration in Malaysia?

2

4

1

3

What is marketing strategy?

The overall approach to achieve marketing objectives and gain a competitive advantage

The process of setting product prices

The plan for advertising and promotion

The tactics for product distribution

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

Interactive Marketing

Direct Marketing

Internet Marketing

Electronic Marketing

Within how long the User must reply / answer the query through Ezbiz Portal from the date of query?

7 days

30 days

14 days

24 hours

Why is consistent branding important?

It builds trust and ensures customers recognize our brand.

Recognition: Consistent branding helps customers easily recognize our brand.

Trust: It builds trust and reliability with customers over time.

Clarity: It provides a clear and unified message about our brand's values and identity

How do we align branding with business goals?

Focus on Customers: Align branding to resonate with our target audience.

Message Consistency: Ensure all branding reflects our core values consistently.

By measuring impact and staying focused on strategic objectives

Goal Tracking: Measure how branding supports our business objectives regularly

The downward communication flow from ______________

a subordinate to a subordinate.

a superior to a subordinate.

a subordinate to a superior.

a superior to a superior.

How often should business owners review their SWOT analysis?

Every year

Every 6 months

Every 2 months

Every 4 months

For Business Registration and Renewal, which is ALLOWED in Malaysia?

1 year to 10 years only

1 year to 5 years only

5 years only

1 year only

Who plays the important role in managing the finance in business?

Personal Assistance

Managing Director

Finance Manager

Shareholders

How does creativity strengthen our brand?

Memorability: Creativity makes our brand memorable.

Creativity makes our brand memorable and emotionally resonant.

Differentiation: It sets our brand apart from competitors.

Engagement: Creative branding connects emotionally with customers