PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Welcome to your PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Name

Email

DOB

What is marketing strategy?

The plan for advertising and promotion

The tactics for product distribution

The overall approach to achieve marketing objectives and gain a competitive advantage

The process of setting product prices

For Business Registration and Renewal, which is ALLOWED in Malaysia?

1 year to 5 years only

5 years only

1 year to 10 years only

1 year only

Which are the following elements are important in Business Proposal?

I. Objectives
II. Vision
III. Mission
IV. Standard Operation Procedures (SOP)

I, II, III, and IV

II and III

I, II and III

I, III, and IV

Can a foreigner register a business in Malaysia?

YES

NO

What is the purpose of market research in developing a marketing strategy?

To identify target customers and understand their needs

To determine the pricing strategy

To create marketing collateral

To set sales targets

Which is TRUE on the below?

Business Renewal (Personal Name) is RM 60 p/year

For New Business Registration Trade Name is RM 70 p/year

Registration for Branch is RM 10 each branch

Business Information fee is RM 10

How do we align branding with business goals?

Focus on Customers: Align branding to resonate with our target audience.

Message Consistency: Ensure all branding reflects our core values consistently.

By measuring impact and staying focused on strategic objectives

Goal Tracking: Measure how branding supports our business objectives regularly

How often should business owners review their SWOT analysis?

Every 2 months

Every 6 months

Every year

Every 4 months

Which of the following is incorrect about digital marketing?

In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

Digital marketing requires electronic devices for promoting goods and services.

Digital marketing cannot be done offline.

Digital marketing can only be done offline.

What is target market segmentation?

The selection of distribution channels

The practice of offering discounts to specific customer segments

The process of determining the advertising budget

Dividing the market into distinct groups based on characteristics

The downward communication flow from ______________

a subordinate to a subordinate.

a superior to a superior.

a subordinate to a superior.

a superior to a subordinate.

Which one of the following is important in Business Documentation?

i. SSM certificate
ii. Rubber stamp
iii. Invoice
iv. Quotation
v. Bank Account Statement

III, IV and V

I, II, III, IV and V

I, III, IV and V

I only

How many types of pillars do we have in digital marketing?

1

4

3

2

Why business start- up is important?

Put the following STEPS in correct orders of SWOT Analysis

STEP 1: Assess Your External Opportunities

STEP 2: Gather the Data You Need Internally and Externally

STEP 3: Assess Your External Threats

STEP 4: Assess Your Internal Weaknesses

STEP 5: Assess Your Internal Strengths…

STEP 2, 4, 5, 1, 3

STEP 2, 5, 4, 1, 3

STEP 1, 3, 4, 5, 2

STEP 2, 1, 4, 5, 3

Which of the following is types of INTERNAL Business Communication?

I. Upward Communication
II. Downward Communication
III. Lateral Communication
IV. Technical Communication

I, II and III

I, II, III, and IV

II, III and IV

I, III, and IV

What creative methods convey our brand message?

Email Marketing: Craft personalized messages that resonate with our audience

Community Engagement: Foster relationships through interactive online forums or events

Visual Storytelling: Use impactful images and videos to convey our brand's narrative

Multimedia content and interactive social media strategies

Why financial management is important in small businesses?

financial management allows businesses to see and understand their profit

It enables informed decisions on inventory planning and pricing.

All of the above

Financial management helps determine whether a business has sufficient cash flow to sustain operations.

Which of the following does not fall under the category of digital marketing?

TV

All of the above

Radio

Billboard

What is the minimum age of the Business Owner to register a business in Malaysia?

16

21

18

17

___________ is an online business registration provided by SSM to allow user to do new business registration, business changes, business termination, business renewal and purchase business information.

bizportal

EzBiz

EasyBiz

Exbiz

What role does pricing strategy play in marketing strategy?

To identify distribution channels

To determine target market segments

To establish the promotional budget

To determine how products or services are priced

The different types of communication channels may include:

E-mail, Social Media, Radio

Messenger, WhatsApp, Telegram

Skype, Messenger, WhatsApp

Telephone Meetings, Video Call, Web- based Communication

Face-to-face communication is a ______________

direct conversation.

visual communication.

oral communication

written.

Why is consistent branding important?

Clarity: It provides a clear and unified message about our brand's values and identity

Recognition: Consistent branding helps customers easily recognize our brand.

Trust: It builds trust and reliability with customers over time.

It builds trust and ensures customers recognize our brand.

Communication is the ______________ of business.

life blood

Backbone

nervous system

both backbone and life blood

What are distribution channels in marketing strategy?

The process of delivering products or services to customers

The geographic regions targeted by a company

The selection of promotional tactics

The advertising platforms used by a company

Why is it important to use SWOT Analysis in strategic planning?

Guides resource allocation

Allows you to have a better understanding on your business

Highlights opportunities and threats

Identifies strengths and weaknesses

Within how long the business owners are allowed to renew the business after the date of expiry?

maximum period of 12 months

maximum period of 3 months

maximum period of 6 months

maximum period of 24 months

Who plays the important role in managing the finance in business?

Shareholders

Personal Assistance

Managing Director

Finance Manager

Which of the following is the correct depiction of Digital Marketing?

All of the above

E-mail Marketing

Web Marketing

Social Media Marketing

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

Interactive Marketing

Electronic Marketing

Internet Marketing

Direct Marketing

How can we innovate our branding to stand out?

Visual Impact: Utilize striking visuals and design elements

Interactive Experiences: Engage customers through interactive campaigns or experiences.

Through unique storytelling and engaging campaigns.

Unique Storytelling: Use compelling narratives that resonate with our audience

How does creativity strengthen our brand?

Engagement: Creative branding connects emotionally with customers

Differentiation: It sets our brand apart from competitors.

Memorability: Creativity makes our brand memorable.

Creativity makes our brand memorable and emotionally resonant.

Which of the following are branding tips for small businesses?

I. Develop your Mission statement
II. Differentiate Yourself from Competitors
III. Connect with a Brand logo
IV. Give your target audiences something of value

II, III and IV

I, II, III, and IV

I, III, and IV

I, II and III

What is Business Communication?

Process of exchanging ideas between people within and outside the organization

Process of improving organizational practices and reduce errors

Process of sending and receiving information

Process of sharing the information between people within and outside of the organization

Within how long the User must reply / answer the query through Ezbiz Portal from the date of query?

24 hours

14 days

7 days

30 days

How many types of business registration in Malaysia?

3

1

4

2

What is the purpose of positioning in marketing strategy?

To identify target market segments

To establish a unique value proposition and differentiate from competitors

To determine the product pricing

To select promotional tactics

What is the purpose of promotional activities in marketing strategy?

To analyze market trends

To set pricing strategies

To create brand awareness

To determine the product mix