Retake – PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Welcome to your Retake - PROFESSIONAL CERTIFICATE IN ENTREPRENEURSHIP BUSINESS MANAGEMENT

Name

Email

DOB

What is the purpose of positioning in marketing strategy?

To identify target market segments

To establish a unique value proposition and differentiate from competitors

To select promotional tactics

To determine the product pricing

Within how long the business owners are allowed to renew the business after the date of expiry?

maximum period of 12 months

maximum period of 24 months

maximum period of 3 months

maximum period of 6 months

How many types of business registration in Malaysia?

4

2

1

3

What is target market segmentation?

The process of determining the advertising budget

The practice of offering discounts to specific customer segments

The selection of distribution channels

Dividing the market into distinct groups based on characteristics

Which are the following elements are important in Business Proposal?

I. Objectives
II. Vision
III. Mission
IV. Standard Operation Procedures (SOP)

I, II, III, and IV

I, III, and IV

II and III

I, II and III

What are distribution channels in marketing strategy?

The geographic regions targeted by a company

The process of delivering products or services to customers

The selection of promotional tactics

The advertising platforms used by a company

Which of the following is types of INTERNAL Business Communication?

I. Upward Communication
II. Downward Communication
III. Lateral Communication
IV. Technical Communication

II, III and IV

I, III, and IV

I, II and III

I, II, III, and IV

How can we innovate our branding to stand out?

Visual Impact: Utilize striking visuals and design elements

Unique Storytelling: Use compelling narratives that resonate with our audience

Through unique storytelling and engaging campaigns.

Interactive Experiences: Engage customers through interactive campaigns or experiences.

Which of the following is the correct depiction of Digital Marketing?

E-mail Marketing

All of the above

Web Marketing

Social Media Marketing

How do we align branding with business goals?

Message Consistency: Ensure all branding reflects our core values consistently.

Focus on Customers: Align branding to resonate with our target audience.

By measuring impact and staying focused on strategic objectives

Goal Tracking: Measure how branding supports our business objectives regularly

Which of the following are branding tips for small businesses?

I. Develop your Mission statement
II. Differentiate Yourself from Competitors
III. Connect with a Brand logo
IV. Give your target audiences something of value

I, II, III, and IV

II, III and IV

I, II and III

I, III, and IV

Which one of the following is important in Business Documentation?

i. SSM certificate
ii. Rubber stamp
iii. Invoice
iv. Quotation
v. Bank Account Statement

III, IV and V

I, III, IV and V

I only

I, II, III, IV and V

What is marketing strategy?

The overall approach to achieve marketing objectives and gain a competitive advantage

The process of setting product prices

The plan for advertising and promotion

The tactics for product distribution

What creative methods convey our brand message?

Community Engagement: Foster relationships through interactive online forums or events

Visual Storytelling: Use impactful images and videos to convey our brand's narrative

Email Marketing: Craft personalized messages that resonate with our audience

Multimedia content and interactive social media strategies

Which of the following is incorrect about digital marketing?

Digital marketing cannot be done offline.

In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

Digital marketing can only be done offline.

Digital marketing requires electronic devices for promoting goods and services.

How does creativity strengthen our brand?

Differentiation: It sets our brand apart from competitors.

Creativity makes our brand memorable and emotionally resonant.

Memorability: Creativity makes our brand memorable.

Engagement: Creative branding connects emotionally with customers

Face-to-face communication is a ______________

written.

visual communication.

oral communication

direct conversation.

What is the purpose of promotional activities in marketing strategy?

To set pricing strategies

To create brand awareness

To analyze market trends

To determine the product mix

How often should business owners review their SWOT analysis?

Every year

Every 2 months

Every 6 months

Every 4 months

___________ is an online business registration provided by SSM to allow user to do new business registration, business changes, business termination, business renewal and purchase business information.

EzBiz

bizportal

EasyBiz

Exbiz

The downward communication flow from ______________

a superior to a subordinate.

a superior to a superior.

a subordinate to a subordinate.

a subordinate to a superior.

Within how long the User must reply / answer the query through Ezbiz Portal from the date of query?

24 hours

7 days

14 days

30 days

Why financial management is important in small businesses?

Financial management helps determine whether a business has sufficient cash flow to sustain operations.

All of the above

financial management allows businesses to see and understand their profit

It enables informed decisions on inventory planning and pricing.

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

Interactive Marketing

Internet Marketing

Direct Marketing

Electronic Marketing

Why is consistent branding important?

It builds trust and ensures customers recognize our brand.

Recognition: Consistent branding helps customers easily recognize our brand.

Trust: It builds trust and reliability with customers over time.

Clarity: It provides a clear and unified message about our brand's values and identity

Communication is the ______________ of business.

nervous system

both backbone and life blood

life blood

Backbone

Why business start- up is important?

Who plays the important role in managing the finance in business?

Shareholders

Finance Manager

Managing Director

Personal Assistance

Which is TRUE on the below?

Business Renewal (Personal Name) is RM 60 p/year

Business Information fee is RM 10

For New Business Registration Trade Name is RM 70 p/year

Registration for Branch is RM 10 each branch

Which of the following does not fall under the category of digital marketing?

All of the above

TV

Radio

Billboard

For Business Registration and Renewal, which is ALLOWED in Malaysia?

1 year to 5 years only

5 years only

1 year only

1 year to 10 years only

What is the minimum age of the Business Owner to register a business in Malaysia?

17

18

21

16

What is Business Communication?

Process of improving organizational practices and reduce errors

Process of sending and receiving information

Process of sharing the information between people within and outside of the organization

Process of exchanging ideas between people within and outside the organization

What is the purpose of market research in developing a marketing strategy?

To set sales targets

To create marketing collateral

To identify target customers and understand their needs

To determine the pricing strategy

How many types of pillars do we have in digital marketing?

1

3

2

4

Put the following STEPS in correct orders of SWOT Analysis

STEP 1: Assess Your External Opportunities

STEP 2: Gather the Data You Need Internally and Externally

STEP 3: Assess Your External Threats

STEP 4: Assess Your Internal Weaknesses

STEP 5: Assess Your Internal Strengths…

STEP 2, 1, 4, 5, 3

STEP 2, 5, 4, 1, 3

STEP 1, 3, 4, 5, 2

STEP 2, 4, 5, 1, 3

Can a foreigner register a business in Malaysia?

NO

YES

What role does pricing strategy play in marketing strategy?

To determine how products or services are priced

To establish the promotional budget

To determine target market segments

To identify distribution channels

Why is it important to use SWOT Analysis in strategic planning?

Allows you to have a better understanding on your business

Highlights opportunities and threats

Identifies strengths and weaknesses

Guides resource allocation

The different types of communication channels may include:

Skype, Messenger, WhatsApp

E-mail, Social Media, Radio

Messenger, WhatsApp, Telegram

Telephone Meetings, Video Call, Web- based Communication